When:	Anytime - On Demand
Speakers:	Aaron Strout, CMO of Powered, Inc. Matthew Mamet, Head of Customer, EditMe
Cost:	Free

Any time you use a software application outside of its intended use, you’re going to feel some pain. Every tool has a purpose, and Aaron Strout has in-depth experience with all the social media technologies and tools you know about - and some you don't. Join us for a Best Practices discussion with Aaron, CMO of Powered, Inc. and learn how to utilize free social media tools to drive awareness of your online brand, and 'stickiness' within your online community.

Powered is a full-service social media agency that helps over 60 global brands like Radio Shack, HP, and Motorola build and execute social media programs utilizing services and technologies to address earned media, Facebook and mobile applications, content marketing, and branded communities.

As the head of marketing at Powered, Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company. Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Burlington, Massachusetts-based provider of online communities and social networks for businesses. In this role, Aaron focused on tapping into the power of social media for business.

Aaron is a founding member and former president of ( BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange ( MITX). Aaron was also recently elected an interim board member for the prestigious Social Media Club. He will be part of a team responsible for creating standards around social media and community.

Matthew is responsible for customer development at EditMe, and spends lots of time talking with potential and current customers to understand how to make EditMe better. Prior to EditMe, Matthew was Director of Product Marketing at PermissionTV, a SaaS-based online video product, and President of Embarc where he worked alongside Matt and led the sale of the Agency to Garfield Group of Pennsylvania.