What Is A Browser - Part 2

Google has posted an interesting follow-up to their "What is a browser?" viral video that I posted about not long ago. The marketing strategy behind that first video becomes clear, as Google attempts to insert Chrome into the standard set of available browsers.

Obviously, the marketing team for Chrome found that they couldn't market a browser to a general public that doesn't know what a browser is. The first video laid the groundwork: proof that many, if not most, people don't really know what a browser is. And the follow up nails it home with a video to teach them.

The strategy resonated with me as I struggle in a similar way marketing wikis to small businesses. Business people who aren't working on the web every day, by and large, don't grasp what a wiki is - at least not in the context of how one might boost productivity within their business.

Google's insertion of the Chrome logo between the well-known IE and Firefox logos in their video gives them an opportunity to present Chrome, who's market share is miniscule, as one of the de facto options among browsers to a whole population of Internet users who have yet to learn why they should care what browser they use.