The 17th installment of Social Media Breakfast Boston showcased 3 amazing talks on how to combine content creation strategies and social media tactics to produce "Brand Advocates." These are the core customers who love your product or service so much that they willingly and vocally share your brand with their friends and colleagues across the web. Sounds great, but how does a company go about creating these brand advocates? Turns out, it's not rocket science. Below is the first installment of a three part video series of the event, this one with Robert Collins, organizer of SMB Boston and Aaron Strout, Chief Marketing Officer at Powered.

Free Webinar with Aaron Strout: Engaging Your Customers Across The Social Web

Any time you use a software application outside of its intended use, you’re going to feel some pain. Every tool has a purpose, and Aaron Strout has in-depth experience with all the social media technologies and tools you know about - and some you don't. Register for this Webinar to learn how to utilize free social media tools to drive awareness of your online brand, and 'stickiness' within your online community.